Siri, Remind Me When Google Doesn’t Matter
I recently looked at some of the broader implications for mobile search if Siri, Apple’s new voice assistant, takes off. It sparked a lot of interest from my clients, who didn’t question whether Siri would become a major influence on their mobile strategy. Instead, they wanted to cut to the chase: how does Siri handle a search for my business?
The answers were surprising in that they didn’t revolve around Google. At all. Check out the article on Search Engine Land, and stay tuned for tests relating to different industries:
Siri, Are You Taking Over Mobile Search?
Siri, the voice assistant built into the iPhone 4s, adds a game-changing angle for mobile marketers interested in reaching iPhone users.